If i remember rightly , after being named in said "rich list"
is when all the secrecy started .
he didnt like the idea of people knowing what he was worth.
so he removed dray curtains and signage outside his pubs , no more advertising, he even romoved fleet numbers off stocktakers cars.
he thought that this was how the times had worked out his worth,
he didnt want people too know what he had.
I also think this is why he stopped music and tvs. it would be an easy way to see how many liciences he had , thus knowing how many pubs.
fookin sad man