I thought it was odd about 12 months ago when suddenly they upped the ABV of the Taddy, rumour had it (as usual cos the brewery tell you f--k all) that there was an issue regarding the licence for the name "Alpine" and the ownership thereof. (or something along those lines).
And that eventually the Alpine would be phased out, however most of our customers who normally drank Alpine also tried the new improved Taddy...almost all of them hated it...too sweet.
If they do decide to remove the Alpine completely then I agree with Alpine Drinker, it will be the final nail in the coffin.
This is extremely serious, if he thinks he can do this and see no effect he is in for a very rude awakening, it is suicidal.
I myself drink the wonderful Sovereign but have drank the lager in the past, Ayingerbrau or Alpine as its known these days is legendary across the country.
The lunatics have definitely taken over the asylum this time.