Support for Cropton Brewery's White Rose

[jboycott]

I never said that the bottles had to be in the same shop or that you had to be confused, merely that you bought one instead of the other.

The whole point of the legal action is over the alleged 'passing off' by Cropton, where Sam Smiths are holding that a potential buyer could be confused over the two products. If neither are widely available in the same place, how could you buy one or the other if there wasn't a choice to make in the first place?

Some folk allocate their available funds to certain types of products, i think marketeers call it "spend".

[OnTheDrink]

I never said that the bottles had to be in the same shop or that you had to be confused, merely that you bought one instead of the other.

The whole point of the legal action is over the alleged 'passing off' by Cropton, where Sam Smiths are holding that a potential buyer could be confused over the two products. If neither are widely available in the same place, how could you buy one or the other if there wasn't a choice to make in the first place?

Some folk allocate their available funds to certain types of products, i think marketeers call it "spend".

Yes, it's  called spend. But again, the quantities are minute, the likelihood of a customer ever mistaking a bottle of Cropton warrior for a unique and distinctively packaged bottle of Sam Smiths are non-existent, which is what Sam Smiths are alleging could happen, so how would consumer spend ever make an impact?

[jboycott]

All companies seek to maximise profit, it's not for you to define minute and it is impossible to predict what might happen if a company does not pursue this kind of issue at the start (ie protect it's image rights at the "minute" level). In the greater scheme of things the profit on peanuts might have been  minute (or even peanuts?) but now SS take it rather than KP or whoever it was.