years ago when humphs was nearly of sound mind, he made a decision that he would not put his beer up as long as the wholesale cost of ingriedients didnt alter.
At the time he was ridiculed by other brewery directors in the press, and they said he was a fool and would bankrupt sam smiths.
So this course of action (keeping the beer prices low) has nothing to do with humphs concern for his customers, its about showing these people who dared to call him, that he can do it. (even when the wholesale prices did rise he was determined to be right)
It is the managers that suffer, through staff hour reductions, and having to work stupid hours, yes the beer is cheap and thats great, but next time you go into your local Sams for a cheap pint look at the surroundings and see how shoddy they are, another casulty of keeping the beer prices low, thats whats behind the ban on music TV and sky.
Believe me Humph dosent have a concience or a kind thought but he definitly gets my vote for the biggest christian hypocrite in the world.