I was in there on one of me London trips a couple of weeks ago. Would think it would be appropriate to keep the name The Fitzroy as more appropriate to it's first name, and also to the pub giving the area the designation Fitzrovia, according to the info. on the wall. It's a famous pub due to the artist / writer set that used to frequent it, so for me would be odd to change it. Just a personal view. I often review places on Trip Advisor, and as I have a few by the time I'm done, I make notes - 'Pint of O.B. was on the flat side, which I think does nowt for the flavour. 'Well worn' homely interior, bit tired but characterful for all that.' So I'm not surprised it's being renovated. I hope they retain all the 'photos and info. I'm sure they will. I still enjoyed getting to it - especially as it's to be altered. So another visit a year hence! I was in London on the 14th to 16th of April. On Tuesday I went to The Fitzroy, The Blue Posts, The Bricklayers Arms, The Champion, The Cock. Wednesday I visited The Cittie of York, The Princess Louise, The Crown and Sugarloaf. No time for more as I had to get back to go to the 02. The writing of my notes deteriorates as I get round the pubs! I'll have some trouble deciphering some of it.